Ring Of Sports Marketing


GGG-Jacobs PPV Earns 130k-150k Buys

Gennady Golovkin’s close decision win over Daniel Jacobs garnered 130,000-150,000 PPV buys according to the LA Times’ Lance Pugmire.  The fight was up against the second round of the NCAA tournament on Saturday night.

Gennady Golovkin’s last PPV fight against Lemieux also drew 150,000 buys.  However, the fight against Jacobs at Madison Square Garden drew more revenue at the gate.

Daniel Jacobs was also able to bring GGG’s knockout streak to an end by taking the fight the distance.

Ringside Analysis:

Gennady Golovkin might have found his PPV ceiling.  The GGG-Jacobs matchup had a 24/7 episode along with the standard “Face Off” and “Road To” segments online.  The disappointing PPV totals will surely place him on the B-side of a fight against Canelo Alvarez.  Many people in the sport believe that a GGG-Alvarez fight is the best fight that can be made in the sport.

Canelo Alvarez has seen his PPV totals fall as of late with his most recent matchup against Liam Smith earning 250,000-300,000 buys after Alvarez knocked out Amir Khan in a fight earning 460,000 buys.  Alvarez’s next fight is against Julio Cesar Chavez Jr. on Cinco de Mayo weekend in Las Vegas, which will surely draw huge PPV numbers into any negotiations with Golovkin’s team.

There is a void in the boxing world that was created when Floyd Mayweather Jr. retired and no fighter has yet to be a draw on his own.  Canelo needed Miguel Cotto to reach the 900,000 PPV buys their fight totaled.  While Gennady Golovkin is better known to casual sports fans than Canelo Alvarez, the luster has worn off after two underwhelming performances.

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