Ring Of Sports Marketing

Date archives December 2016

MMA / Ratings / UFC

UFC 206 Earns Estimated 150K Purchases

Max Holloway beat Anthony Pettis to win the UFC featherweight interim title at UFC 206.  Early PPV buy estimates show that there were 150,000 purchases.  The low PPV buys match the low viewership for the prelim fights on FS1.  The 771,1000 prelim viewers were the second-lowest this year.

From MMA Fighting:

The lowest number of the year for pay-per-view prelims on FS 1 was 678,000 viewers before UFC 204, the Michael Bisping vs. Dan Henderson headlined show. UFC 198, which was headlined by Stipe Miocic’s heavyweight title win over Fabricio Werdum, saw the prelims do 786,000 viewers, similar to Saturday’s show. That show ended up doing 217,000 buys on pay-per-view.

The viewership on Saturday was 32 percent below the 2016 average of pay-per-view prelims on FS 1 of 1,136,000 viewers.

The Holloway-Pettis main event replaced Daniel Cormier against Anthony Johnson for the UFC light heavyweight championship.

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Holly Holm to Fight Randamie For Inaugural UFC Featherweight Championship

The Ultimate Fighting Championship is adding the women’s featherweight division at UFC 208.  Holly Holm will move up in weight for the 145-pound weight limit to fight Germaine de Randamie.   The fight will take place on February 11th at Barclays Center in Brooklyn, New York.

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Athlete Branding / MMA

Ronda Rousey Partners With Pantene For New Ad Campaign

Pantene will have Ronda Rousey as the one of the faces of their new “Don’t Hate Me Because I’m Beautiful” messaging.  Rousey’s individual ad is more personalized with the tag line “Don’t Hate Me Because I’m Strong.”

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MMA / Sports Law

MMAAA Enters Fighter Unification Efforts But Raises Questions

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Making History

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The Mixed Martial Arts Athletes Association (MMAAA) has announced its entrance into the efforts to unionize UFC fighters.  The association is led by fighters Georges St.-Pierre, Tim Kennedy, Cain Velasquez, Donald Cerrone, and TJ Dillashaw with former Bellator owner Bjorn Rebney in an advisory capacity.

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Boxing / Ratings

Ward-Kovalev Earns 160K PPV Buys

When Andre Ward took on Sergei Kovalev, boxing fans saw two of the pound-for-pound best put their world titles on the line.  It was the classic matchup between a power puncher and a boxing technician.  Andre Ward won a narrow, unanimous decision.  The only notable PPV program that had fewer PPV buys than Ward-Kovalev was Crawford-Postol, which earned in the 50k-60k range.

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