The UFC will start a new, multi-year sponsorship deal with Mexican import brand Modelo Especial as the new official beer of the UFC. Modelo will replace Bud Light who was the first major sponsorship agreement for the UFC nine years ago.
UFC COO Lawrence Epstein said this about the partnership with Bud Light:
“When Bud signed on to be our sponsor, it sent a significant message that UFC was a real player in the sports landscape… It gave us a tremendous amount of credibility with other sponsors. And not just sponsors. Television networks and venues and, frankly, anybody involved in the business of sports entertainment around the world.”