Ring Of Sports Marketing

Date archives February 2018


NBCSN Partners With Professional Fighters League

NBC Sports Network has partnered with the World Series of Fighting (WSF) in 2012 resulting in mixed results and a lot of learning experiences.  According to John Ourand’s article with the Sports Business Journal the WSF was trying to “punch above it’s weight.”  Under new ownership, the WSF has been renamed to the Professional Fighters League (PFL).

What differentiates the PFL from other promotional companies like Bellator and the UFC is that the fights will be run like a league with schedules and a playoff at the end of the first year.

Facebook will be streaming all fights that are not picked up by NBCSN as well as having a pre and post-fight show.

Ringside Analysis:

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