UFC Enters Into Digital Content Agreement With The BBC
The UFC has just created a partnership agreement that will go into effect after UFC fighters, such as Anderson Silva and Manchester-native Michael Bisping, arrive in London for UFC Fight Night.
BBC Three is strictly a digital platform that has social media coverage, a home page, and a “daily drop” to distribute UFC content. In the past, BBC Three has done a MMA documentary.
In the press release Damian Kavanagh, Controller of BBC Three, says:
“We already offer sport on The Daily Drop and it’s right we cover one of the fastest growing, and most talked-about sports in the world, which has millions of fans in the UK, all in a BBC Three way. The deal is mutually beneficial and demonstrates how BBC Three can experiment with new types of content, from new partners, in new ways.
"Last year we made a documentary featuring MMA and offered live coverage of League of Legends from Wembley with both well received by younger audiences, so in the spirit of innovation, we welcomed the chance to work with the UFC.”
The UFC has been making a strong push into the international market via Europe. When Conor McGregor was a coach on The Ultimate Fighter the US squared off against the European all stars.
With Conor McGregor becoming an international superstar the timing is right for the UFC to create a new partnership with a large broadcaster in the UK. Lorenzo Fertitta has hammered home the importance of content in the future of the sport and how the over-the-top programming on Fight Pass has been a great asset to the company. With Fight Pass distribution can be wide-spread across the region much quicker than cable and could speed expansion on the continent.