Ring Of Sports Marketing


Canelo-Khan Generates Nearly 600,000 PPV Buys According to Golden Boy

Oscar De La Hoya, the CEO of Golden Boy Promotions, told Dan Rafael that the Canelo-Khan PPV garnered around 600,000 PPV buys, according to Dan Rafael at ESPN.

Previously, HBO didn’t release numbers claiming that it was up to the promotion to release the numbers, which led to speculation that the PPV numbers for the program were awful.  Rick Glaser claimed that the PPV numbers were only 332,000.

Alvarez PPV History:

The fight was Alvarez’s fifth as a pay-per-view headliner. He also headlined against Cotto; against Mayweather in a 2013 loss that sold 2.2 million pay-per-views, third all time, and set the pay-per-view revenue record of $150 million until it was broken last year by Mayweather-Pacquiao. Alvarez also headlined against Erislandy Lara and Alfredo Angulo in 2014, each of which generated more than 300,000 buys apiece.

PPV numbers of other “top fights”:

Alvarez’s middleweight title victory against Miguel Cotto in November generated 900,000 buys. Manny Pacquiao’s supposed farewell fight against Timothy Bradley Jr. on April 9 and Floyd Mayweather’s supposed farewell against Andre Berto in September both generated in the range of 400,000 to 450,000 buys.

Ringside Analysis:

The originally reported numbers seemed surprisingly low for someone who had done good PPV numbers in the past.  Khan has an avid built-in fan base that helps boost numbers and created the dynamic of a speed against power fight.

With 600,000 PPV buys there is more merit to Canelo Alvarez being the PPV star that everyone thinks he will become.  Canelo has said that he will fight GGG at 160 pounds, which would be the most lucrative fight in the sport.

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