Saul “Canelo” Alvarez knocked out Liam Smith in the ninth round on September 17th at AT&T Stadium. Reports coming in on the number of PPV buys is indicating that there were 300,000 purchases.
Canelo’s fight against Miguel Cotto in November of last year drew 900,000 PPV buys and his fight against Amir Khan in May of this year drew an alleged 600,000 PPV buys.
While the attendance was more than 51,000, the $64.95 pay-per-view price and disappointment over Alvarez not fighting unbeaten middleweight champion Gennady Golovkin triggered a mass defection.
Yet, industry sources claim with satellite figures in and early cable companies reporting, the Alvarez-Smith fight should finish with between 250,000 and 300,000 buys.
The tone from executives at competing promotions Thursday was that Alvarez and his promoter, Oscar De La Hoya, did themselves a great disservice by indicating Alvarez was fighting Golovkin following the Khan triumph.
A report has stated that the fight was watched by eighteen million viewers in his home nation of Mexico.
Gennady Golovkin’s most recent fight against Kell Brook earned 500,000 PPV buys.
Canelo Alvarez has said that he is the PPV star in boxing and that he is the A-side of a fight with Gennady Golovkin. After knocking out Amir Khan earlier this year, Canelo made a big statement after the fight saying that he will agree to terms with Gennady Golovkin but the fact that he just finished a fight with Liam Smith shows that the talks have again stalled. Public opinion has begun to sway against Canelo Alvarez, believing that he is reluctant to fight Golovkin, who is a weight class above him. This might be a scenario where Canelo is paying for the residual effects of the Mayweather-Pacquiao negotiations taking years longer than it should have.
Alvarez’s reluctance to speak English and avoidance of making as many TV appearances as Gennady Golovkin has to be negatively impacting his PPV numbers. Golovkin is much closer to a mainstream star even though he has been fighting lesser competition.