Ring Of Sports Marketing

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UFC Releases UFC 202 Diaz-McGregor 2 Trailer

The rematch between Nate Diaz and Conor McGregor has been one of the most hyped fights in recent memory.  Diaz and McGregor were supposed to be the main event at UFC 200 before Conor McGregor and the UFC had a disagreement over marketing obligations for the event.  A couple days ago the UFC released the trailer for the rematch between Diaz and McGregor.  UFC 202 is scheduled for August 20th with Diaz-McGregor scheduled as the main event.

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Rousey Stars In New Reebok #PerfectNever Ad

Ronda Rousey might be on her way back to the octagon soon with the new Reebok ad.  In Ronda Rousey’s #PerfectNever ad there’s a reframing of losing.  Combat fighters’ value is very closely tied to their record but in the case of Ronda Rousey she has only become more popular as a result of her first loss.

The commercial goes:

Perfect never gets truly tested.  Perfect never gets to slience it’s critics.  Perfect never gets a shot at redemption.  So yeah, I’m fine with not being perfect.

We last saw Ronda Ruosey knocked out by Holly Holm at UFC 193.  Going into the fight Rousey was 12-0 and seemed invincible after finishing all but one fight in the first round.  When she lost the fight there she was devastated.  While Rousey had planned on taking a departure from the UFC after UFC 193 the radio silence has been deafening on her interest in pursuing MMA.

Some might think that since she’s a celebrity and can make movies she doesn’t need to fight to make money anymore, therefore, she might just walk away from the sport.  This ad looks like she might be coming back sooner than later.

Ringside Analysis:

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