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Amanda Nunes Interview on Live with Kelly

After going on Good Day LA Amanda Nunes continued her media run with an appearance on Live With Kelly, which is becoming a regular stop for the UFC women’s bantamweight champion.  Holly Holm visited the set with Michael Strahan and Kelly Ripa after her win over Ronda Rousey in 2015.

On the show Nunes demonstrates how to perform a rear-naked choke on Christian Slater who was co-hosting with Kelly Ripa.  She is able to slowly go through the motions that can establish to some viewers that there is a process to finishing MMA fights and that there is a lot of technique and smarts that goes into winning.

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Amanda Nunes Appears on Good Day LA

After her win over Ronda Rousey, Amanda Nunes made an appearance during daytime TV on FOX 11 in Los Angeles.  The hosts asked good questions to get Amanda Nunes to get her thoughts on what she saw in the Rousey fight and her reactions to Rousey’s strategy.  At the end of the interview Nunes discusses her plans to fight for the 145-pound women’s title.

Making daytime TV appearances was a huge part of making Ronda Rousey a star and pushing women’s MMA into the spotlight.  Unfortunately, she does have to answer whether she would fight a man and give her opinion on a Mayweather-McGregor matchup.

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MMA / Sports Law / UFC

Mark Hunt Files Civil Lawsuit Against UFC, Dana White, and Brock Lesnar Over UFC 200

Mark Hunt has filed a civil lawsuit against the UFC, Dana White, Brock Lesnar, alleging racketeering, fraud, breach of contract, negligence, and others.  Mark Hunt lost by decision to Brock Lesnar in the co-main event at UFC 200.  After the fight it was revealed that Lesnar had failed two drug tests from samples taken before UFC 200.  The lawsuit was filed in Nevada District Court.

UFC athletes need to be eligible to be tested by USADA four months before their first fight.  Lesnar was given an exception by the UFC to the USADA testing process so that he could participate in UFC 200.  Brock Lesnar had failed drug tests while he was at the UFC before becoming a professional wrestler full-time.  The Nevada State Athletic Commission fined Lesnar $250,000 from his $2.5 million purse.  Lesnar was also suspended for a year.  Hunt believes that the punishment for doping should be much more arguing that the punishments are currently too low to deter people from doping.

Hunt placed a photo of Lesnar punching Hunt in the complaint.

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New Simplified Official MMA Judging Criteria For 2017 Released

Official MMA Judging Criteria 2017 by Luke Thomas on Scribd

The Association of Boxing Commissions and Combat Sports has created a simplified version of scoring criteria for MMA.  There are now only three criteria score rounds: effective striking and grappling, effective aggressiveness, and fighting area control.  If both fighters are equal in the first criteria, then the second is a tiebreaker, and if the first and second criteria are a tie, then the third criteria will be used.

Fans will likely see more 10-8 rounds as well.  Rounds scored 10-9 are for rounds won by a close margin and no longer an automatic score.  More emphasis is given on scoring rounds 10-8, for situations such as when fighters are just trying to make it out of the round or if one fighter is clearly superior to the other.  From the new rules a judge must consider 10-8 and must “always” give a 10-8 score when a fighter dominates action in a round or striked or grappled against their opponents in a way that diminished their opponents abilities.

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MMA / Ratings / UFC

UFC 207 Reported To Total Over 1 Million PPV Buys

Dave Meltzer of MMA Fighting reports that the UFC 207: Ronda Rousey v. Amanda Nunes, recorded over 1 million PPV buys.   The UFC recorded five PPV shows in 2016.  McGregor was the main event in three of the events that earned more than 1 million buys with UFC 200 being the fourth show that exceeded 1 million buys.  Rousey was notably missing from all the pre-fight media events and there was very little mention of Amanda Nunes in the commercials for UFC 207.  The UFC 207 co-main event saw Cody Garbrandt take on Dominick Cruz in an entertaining fight for the bantamweight title, which surely aided in the PPV buys.

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MMA / Ratings / UFC

UFC 206 Earns Estimated 150K Purchases

Max Holloway beat Anthony Pettis to win the UFC featherweight interim title at UFC 206.  Early PPV buy estimates show that there were 150,000 purchases.  The low PPV buys match the low viewership for the prelim fights on FS1.  The 771,1000 prelim viewers were the second-lowest this year.

From MMA Fighting:

The lowest number of the year for pay-per-view prelims on FS 1 was 678,000 viewers before UFC 204, the Michael Bisping vs. Dan Henderson headlined show. UFC 198, which was headlined by Stipe Miocic’s heavyweight title win over Fabricio Werdum, saw the prelims do 786,000 viewers, similar to Saturday’s show. That show ended up doing 217,000 buys on pay-per-view.

The viewership on Saturday was 32 percent below the 2016 average of pay-per-view prelims on FS 1 of 1,136,000 viewers.

The Holloway-Pettis main event replaced Daniel Cormier against Anthony Johnson for the UFC light heavyweight championship.

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Holly Holm to Fight Randamie For Inaugural UFC Featherweight Championship

The Ultimate Fighting Championship is adding the women’s featherweight division at UFC 208.  Holly Holm will move up in weight for the 145-pound weight limit to fight Germaine de Randamie.   The fight will take place on February 11th at Barclays Center in Brooklyn, New York.

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Athlete Branding / MMA

Ronda Rousey Partners With Pantene For New Ad Campaign

Pantene will have Ronda Rousey as the one of the faces of their new “Don’t Hate Me Because I’m Beautiful” messaging.  Rousey’s individual ad is more personalized with the tag line “Don’t Hate Me Because I’m Strong.”

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MMA / Sports Law

MMAAA Enters Fighter Unification Efforts But Raises Questions

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Making History

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The Mixed Martial Arts Athletes Association (MMAAA) has announced its entrance into the efforts to unionize UFC fighters.  The association is led by fighters Georges St.-Pierre, Tim Kennedy, Cain Velasquez, Donald Cerrone, and TJ Dillashaw with former Bellator owner Bjorn Rebney in an advisory capacity.

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