The UFC has announced a new partnership with AirAsia. The sponsorship agreement is for multiple territories, leaving open the possibility for other airline partnerships in different parts of the world. AirAsia will do their first activation on November 25th when the UFC has their first event on mainland China.
AirAsia was founded in 1996 and is a low-cost carrier based in Malaysia.
UFC Vice President of Asia-Pacific Kevin Chang said in the press release:
“This deal is an indication of how much UFC and the sport of mixed martial arts have grown in Asia and around the world… AirAsia is an innovative and fast-growing brand, we thank them for the support and we’re looking forward to creating engaging branded content for fight fans and AirAsia customers to enjoy.”