Ring Of Sports Marketing


DraftKings Acquires Daily Combat Fantasy Provider Kountermove

Daily fantasy provider DraftKings has acquired Kountermove, a daily fantasy platform dedicated to combat sports covering boxing, MMA, kickboxing, and jiu-jitsu.  DraftKings has had a MMA platform as a service since 2014.

From the press release:

“At DraftKings our mission is to bring sports fans closer to the sports that they love, and we are excited to expand our combat sports offerings,” said Matt Kalish, Co-Founder and Chief Revenue Officer of DraftKings. “The Kountermove team has built a tremendous product with an enthusiastic fan base and we’re excited to grow with them. “ Fantasy sports give contestants the opportunity to play the role of a general manager, creating a fantasy lineup of real-world athletes in an attempt to earn more “fantasy points” than competitors.

Points are awarded based on significant strikes, advances, takedowns, reversals, knockdowns, knockouts, and submissions.

DraftKings already has a partnership with the UFC.

Ringside Analysis:

Daily fantasy is the key to getting more fans and increasing avidity for combat sports.  Without a consistent schedule and fighters only fighting a few times over the course of a year, daily fantasy is really the only medium that will work.

DraftKings has had a partnership with ESPN that has been dissolved in light of the legal litigation occurring with more and more states declaring daily fantasy illegal, declaring that it violates the federal laws against sports betting.

If daily fantasy is shown to be legal in the United States, this move is a step in the right direction for DraftKings and the UFC.

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