Dana White is the first person directly involved with the event to give a public statement on the number of PPV buys Mayweather-McGregor earned. At a studio with Snoop Dogg, Dana White says that the fight earned 6.5 million buys. The previous record was for the Mayweather-Pacquiao fight, which doubled the previous record with a reported 4.6 million buys.
The 6.5 million buys would set the North Americna record. Other countries sold the fight for much less than the $100 price tag we saw in the United States. Some countries had the fight available for free on television.
There were early signs for a huge PPV total when the prelims averaged nearly 2.5 million viewers and peaked above 3 million. It should be noted that the prelims had no well known boxers on the card so the people tuning in were there for the names on the top of the card.
There is always skepticism when a promoter claims a PPV figure without verification from a provider. However, even if there is some hyperbole 6.5 million is a huge number. When factoring in the PPV points that the fighters earn McGregor and Mayweather could have made well over $150 million and $350 million, respectively.
This could be the beginning of more crossover fights. Even though both fighters are some of the most popular and polarizing sports figures the combining of two sports’ fan bases certainly was a major factor in the large figure.
Now that Conor McGregor made more money in this one fight than he probably will in his entire UFC career it makes you wonder if he will go back to the UFC or stick to boxing where he can make more money. He also may be fighting much less frequently knowing that he’s the biggest draw in combat sports and can dictate all of his own terms.