After tickets for Mayweather-Pacquiao didn’t reach the general public, Mayweather Promotions and Dana White said that they would make an effort so that regular people would have the chance to buy tickets to attend. Just a few days away from the fight it appears that the fight has yet to sell out. As CNBC points out, the lowest ticket price for Mayweather-Pacquiao was valued at $4,000 and the cheapest ticket to get into Mayweather-McGregor is $1,500.
…despite a series of reality-TV worthy press junkets hyping this fight, neither bots nor humans have been interested in paying face prices. A week after tickets first went on sale, nearly 2,000 tickets hit the secondary market. These tickets were priced at roughly a 30-percent discount to “face price,” and since then, prices are down another 30 percent. With nearly 1,500 tickets still available, it’s likely that prices will continue to fall in the days leading up to the fight.
In the 10 days before Mayweather-Pacquiao, average prices fell 17 percent. If the same happens for or Mayweather-McGregor, the cheapest ticket for fight night would be close to $1,000.
UPDATE: On August 22nd the ticket sales for Mayweather-McGregor may have passed the $72-million live-gate record set by Mayweather-Pacquiao.
Leonard Ellerbe, CEO of Mayweather Promotions, told the LA Times that he’s “very confident” that they will beat the live-gate record. According to Ken Solky of lasvegastickets.com there are only around 1,000 tickets on the market with the cheapest tickets on the secondary market going for $1,600.
Ticket sales were off to a very slow start. Ticketmaster came up with a new way to distribute the tickets in anticipation for traffic that their previous system wasn’t able to handle, only to be met with a steady stream of sales rather than the floodgates opening.
The slow ticket sales does cause some skepticism to the total PPV numbers. The streams of press conferences and interviews may be unprecedented but it can’t be understated that those are free programs that reach a much larger, casual sports audience that boxing and MMA don’t normally attract. The $100 PPV price is steep. Mayweather-Pacquio was a fight between two of the best boxers of their generation. In contrast, Mayweather-McGregor is publicly considered to be for theatre and a spectacle, not a fight. When the time to buy comes and people who liked the reality TV aspect of the promotion have their finger on the buy button, are they going to decide that the actual fight is not worth the money and they can just wait for the fallout?
It is entirely possible that as the international market begins to arrive in Las Vegas and people decide to take the plunge on the tickets that we could see ticket prices skyrocket in the 24 to 72 hours leading up to the fight. People who ordered tickets online are able to get their tickets on Thursday and can resell then.