Ring Of Sports Marketing


Pacquiao-Bradley 3 Draws 400k-500k PPV Buys

The last episode in the Pacquiao-Bradley trilogy saw Pacquiao earning a decision victory over “Desert Swarm” Bradley.

Pacquiao’s last fight was against Mayweather and had over 4M PPV buys.  In Pacquiao’s fight against Algieri the program garnered over 400k PPV buys.  When he had his first fight after being knocked out by Juan Manuel Marquez, Pacquiao took on Brandon Rios in Macau, China and earned nearly 500k PPV buys.

The PPV buys mirror that of Mayweather-Berto, which was Mayweather’s worst PPV buy fight in over a decade.

Ringside Analysis:

I’m impressed by the  PPV buy number.  Going into the weekend I felt that hardcore boxing fans wouldn’t be very compelled to buy the fight but this number proves me wrong.

With Pacquiao having clearly won the first two fights, even if the judges gave the first fight to Bradley, I didn’t think that a third match against Bradley would be that compelling.

Last time Pacquiao was in the limelight he had a less than great showing against Mayweather and then after the fight claimed to have a shoulder injury that hampered his performance, which looked to the public like he was being a sore loser.

There was also minimal promotion for the event and that includes HBO who put out a statement strongly disagreeing with Pacquiao on his comments about the LGBTQ community.  Many corporations, such as Nike, also cut ties with the former global super star.

When putting all the factors together: lackluster matchup, unfulfilling performance that left a sour taste in a lot of viewer’s mouths after the Mayweather fight, and lack of promotion because Pacquiao was generally unlikeable at that point, the numbers did pretty well.

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