Ring Of Sports Marketing


PBC on CBS Keith Thurman v. Shawn Porter Draws 2.12 Million Viewers

Keith Thurman won a close but unanimous decision, 115-113 by all three judges, over Shawn Porter who pushed the champion to the limit.  It was another PBC event on a network channel during prime time.  The fight drew an estimated 2.12 million viewers, which is an improvement upon the last PBC show on a network television network.

According to TV By The Numbers the program had a .5% share amongst the 18-49 demographic and a 2% share overall.

Ringside Analysis:

This event went up against a lot of other sports including an MLB game, the Olympic Trials, and came after a full day of soccer.  The improvement in rating is a very positive sign as many people were deeming the PBC a failure after last week’s show that drew poor ratings.

With the fight being much of what boxing fans love about the sport the next show might draw some more viewers.  The fight was electric, action-packed, and many portions of the night made it onto ESPN’s SportsCenter.  The next PBC on network TV event might be indicative of how much a great fight can have on follow-up programming.

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