Ring Of Sports Marketing


Richard Schaefer and David Haye Form Hayemaker Ringstar For UK Fights

Former Golden Boy Promotions CEO Richard Schaefer has partnered with former British heavyweight champion David Haye.  The two have formed an equal partnership to create Hayemaker Ringstar.  The new promotion company will put on fights primarily in the United Kingdom and are hoping to put on a few in the United States.

Richard Schaefer said the following to Dan Rafael at ESPN:

“I’m delighted to be partnering with David to form Hayemaker Ringstar… The U.K. is a great market for boxing, with exciting fighters and passionate fans, and we’re determined to work with the most talented boxers to give people the fights they want to see.

“I’ve wanted to set up in the U.K. for a long time, but it was important to partner with a team who knows the market. I couldn’t ask for a better partner than David. We’re both incredibly passionate about the sport, we both want to put fighters first, and we’re both committed to bringing boxing to the masses.”

Hayemaker Ringstar has placed a tremendous amount of emphasis on signing young fighters that are just a few months removed from the 2016 Summer Olympics.

Ringside Analysis:

The arrangement between Schaefer and Haye doesn’t sound too dissimilar from the partnership between Mayweather and Haymon.  Schaefer will be co-promoting Haye’s upcoming fight against Bellow, which will immediately give the duo some financial success.

The British boxing market is at its highest in years so this is a great time for a new promotion to enter the market.  There are also a lot of good, young fighters that are coming off of good Olympic showings that will provide long-term value to the company.

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