Ring Of Sports Marketing

Athlete Branding / MMA

Ronda Rousey Partners With Pantene For New Ad Campaign

Pantene will have Ronda Rousey as the one of the faces of their new “Don’t Hate Me Because I’m Beautiful” messaging.  Rousey’s individual ad is more personalized with the tag line “Don’t Hate Me Because I’m Strong.”

Ringside Analysis:

Ronda Rousey is fighting for the first time since losing to Holly Holm in November of 2015 at UFC 207 on December 30th.  Her brand in the mainstream has not taken a hit since her loss and virtual disappearance from the public eye.  Rousey still stands as a feminist icon because of her ability to be a strong woman in a hyper-masculine environment.

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