Reebok has signed another UFC athlete to it’s roster. The newest addition is 20-year old Sage Northcutt. Sage Northcutt is a potential marketing phenom given his Mr. Touchdown USA looks and extensive athletic success.
Northcutt has won 77 world championships in karate and is an undefeated kickboxer.
With a 7-0 record Northcutt entered into a fighter against Bryan Barberena at UFC on Fox on January 30th of 2016. He was submitted in the second round with a widely criticized tapout because of it’s considered weakness of a choke.
Northcutt will be fighting at UFC 200.
Reebok is buying early on Sage Northcutt. Northcutt has a lot of potential in the octagon as a fighter and outside the octagon as a marketing figure.
The official apparel provider of the UFC has struggled creating products of the highest quality for UFC fighters but has steadily built a stable of top fighters and marketable figures. Reebok will be debuting new kits at International Fight Week.
Sage Northcutt might be going through growing pains now as he continues to gain experience. This is a deal for the long-term and could pay off pretty well for Reebok.