Ring Of Sports Marketing

Posts tagged conor mcgregor


Mayweather-McGregor Earns 4.3 Million PPV Buys in US

Showtime has announced that Mayweather-McGregor earned 4.3 million PPV buys in the US.  The network also stated that the fight generated $600 million in total revenue.

The 4.3 million figure is well below what Dana White has stated in the past, which means that the 6.5 million buys White references must be including international buys.

Mayweather-McGregor is second to Mayweather-Pacquiao with PPV buys, MayPac generated 4.6 million buys, and gate revenue, MayPac generated $72,198,500.  Mayweather’s fight with McGregor on August 26th generated $55,414,865.79 in sales.

Showtime exec Stephen Espinoza told ESPN:

“The pairing of Floyd Mayweather and Conor McGregor brought together two very significant and distinct global fan bases in one truly unprecedented event… The remarkable results are all the more impressive considering that the planning, marketing and execution took place across a span of just 72 days from the initial announcement to fight night. Together Showtime and Mayweather have now accounted for the three highest grossing pay-per-view events of all time.”

Ringside Analysis:

The primary goal of this fight was to make everyone involved a lot of money.  Mission accomplished.

The marketing for the event included a world press tour that got ugly at times, an All Access series that has always preceded Mayweather fights aired on Showtime, and plenty of commercials on sports networks.  What is unique about this boxing event is that the UFC also helped sell the event.

Continue reading


Conor McGregor Won’t Fight Again In UFC Unless He’s Co-Promoter

UFC Lightweight Champion Conor McGregor has not stated whether his next fight will be a MMA match or a boxing match, but before he does another fight in the UFC he demands to be a co-promoter.  At the debut of his biopic, McGregor was asked about his next fight.  He said that Tony Ferguson was a likely opponent in the UFC but also that a few boxing matches were possible and that discussions were open.

Conor McGregor said:

I was promoter on the Mayweather fight, and we’re in current negotiations… I ain’t stepping in that octagon again unless I’m part owner of the whole setup – I’m a promoter.”

“We’re in the contract negotiation stage. It’s got to, they’ve got to entice me now because, I came from a billion-dollar fight. I want equity, I want pay-per-view. I want to be a true partner. You have to entice me now. I want to be a partner. I want to be a promoter and I want to be a fighter for me to continue.”

Conor McGregor has asked for part ownership in the UFC before.  When the UFC was first sold to WME-IMG he wondered why he was excluded from any ownership in the company while WME-IMG sold off shares to celebrities in other sports and entertainment, like Tom Brady.

McGregor was technically a co-promoter in his fight against Mayweather but Zuffa later was legally required to be listed as a promoter in the fight so that they could pay Conor McGregor.

Dana White responded saying:

Dana White basically says that Conor McGregor is such an international draw that they are going to make some exceptions for him.  White also says that Conor McGregor is easy to do deals with and is also a huge asset to the company because he is willing to fight anyone at nearly any time.

Ringside Analysis:

I don’t think in an ideal world that the UFC would ever have a co-promoter because they don’t want to put any other company on par with the UFC.  The UFC has placed a lot of emphasis, especially since Zuffa first bought the company, about establishing the UFC brand.  The UFC is nearly synonymous with MMA but acts more as the NFL.  NFL Commissioner Roger Goodell said that one of his responsibilities is to “protect the shield” and the previous owners, with White, defended the UFC passionately.

The UFC has made exceptions for Conor McGregor before.  In the past the UFC hasn’t let fighters compete outside of the UFC in other sports but they let McGregor fight Mayweather.  McGregor made a lot of money for himself, WME-IMG, and also did a lot of promoting for the UFC.  The UFC had a rule against fighters holding belts in two different weight classes.  Conor McGregor won the UFC Lightweight Championship while simultaneously holding the UFC Featherweight Championship.

Part of me is wondering if the UFC is killing the golden goose by giving so much power to McGregor.  It is unlikely, but certainly possible, that the UFC is giving Conor McGregor what he wants because now McGregor knows how much money he could be making boxing or fighting as an independent MMA fighter and running his own shows, taking fighters from other MMA promotional companies.  The UFC has been behind in revenue goals for the last year and I hope that the short term money they’re chasing now, which remind me of some of the mistakes boxing made in its decline, don’t hurt the long-term success of the UFC.

MMA / Sports Law

Conor McGregor May Speak to US Congress on Extending Ali Act to MMA

Conor McGregor is only a few weeks away from the richest fight of his career and is now supposedly going to speak to Congress about extending the Ali Act to MMA Fighters.  Congressman Markwayne Mullin has been told by Conor McGregor’s team that McGregor is going to go to Capitol Hill and advocate for passing a bill that would help give greater transparency to the financial information in MMA in order to better protect MMA fighters.

The Ali Act was passed in 2000 and is designed to help protect fighters through financial transparency, tighter regulations, and help maintain the integrity of the sport.  One of the cornerstone parts of the Ali Act is that it protects fighters from “coercive contracts.”  Other key parts are aimed to separate promoters from the managerial process of the sport.  Boxing has rankings determined by independent commissions and promoters are not able to have a “direct or indirect financial interest in the management of their fighters.

Ringside Analysis:

UFC COO Lawrence Epstein gave commentary on the article written by Telegraph Sport.  Epstein says that the UFC exceeds any requirements when it comes to the health and safety of fighters, which is certainly true.  The UFC uses USADA for testing for performance enhancing drugs in athletes, which boxing as a whole does not, (Although some fighters require that their opponents undergo extensive testing with USADA) and the UFC has invested millions into a new performance training center near corporate headquarters in Las Vegas to help reduce the number of injuries that fighter sustain during training.

Continue reading

Boxing / MMA / Ratings / UFC

Mayweather-McGregor Earns 6.5 Million Buys According to Dana White

Dana White is the first person directly involved with the event to give a public statement on the number of PPV buys Mayweather-McGregor earned.  At a studio with Snoop Dogg, Dana White says that the fight earned 6.5 million buys.  The previous record was for the Mayweather-Pacquiao fight, which doubled the previous record with a reported 4.6 million buys.

The 6.5 million buys would set the North Americna record.  Other countries sold the fight for much less than the $100 price tag we saw in the United States.  Some countries had the fight available for free on television.

There were early signs for a huge PPV total when the prelims averaged nearly 2.5 million viewers and peaked above 3 million.  It should be noted that the prelims had no well known boxers on the card so the people tuning in were there for the names on the top of the card.

Continue reading

Boxing / MMA

Mayweather McGregor Could Be Most Pirated Event Ever According To Lawrence Epstein

The biggest revenue-drivers for both promoters and fighters are PPV events.  New streaming apps are now allowing people to bypass the financial commitment to watching the fighters by basically leeching off of someone streaming the event.

UFC COO Lawrence Epstein says, via the article:

“For Mayweather-McGregor, it’s going to be tens of millions of dollars [in stolen signal]… There’s no doubt about it. This is going to be the most pirated event in pay-per-view history. I predict that.”

Continue reading

Boxing / UFC

Mayweather McGregor Ticket Sales Are Off Pace For Historic Numbers [UPDATE]

After tickets for Mayweather-Pacquiao didn’t reach the general public, Mayweather Promotions and Dana White said that they would make an effort so that regular people would have the chance to buy tickets to attend.  Just a few days away from the fight it appears that the fight has yet to sell out.  As CNBC points out, the lowest ticket price for Mayweather-Pacquiao was valued at $4,000 and the cheapest ticket to get into Mayweather-McGregor is $1,500.

From Jesse Lawrence, founder of Ticket IQ:

…despite a series of reality-TV worthy press junkets hyping this fight, neither bots nor humans have been interested in paying face prices. A week after tickets first went on sale, nearly 2,000 tickets hit the secondary market. These tickets were priced at roughly a 30-percent discount to “face price,” and since then, prices are down another 30 percent. With nearly 1,500 tickets still available, it’s likely that prices will continue to fall in the days leading up to the fight.

In the 10 days before Mayweather-Pacquiao, average prices fell 17 percent. If the same happens for or Mayweather-McGregor, the cheapest ticket for fight night would be close to $1,000.

UPDATE: On August 22nd the ticket sales for Mayweather-McGregor may have passed the $72-million live-gate record set by Mayweather-Pacquiao.

Continue reading

Boxing / MMA / Sponsorships

Title Sponsorship For Mayweather-McGregor set at $10M

The logo that you see at the middle of the ring when Mayweather and McGregor walk to the center for round 1 of their mega-fight will cost $10 million.  According to Dan Rafael at ESPN, the ownership company of the UFC, WME-IMG, sent out proposals for the title sponsorship to possible corporate sponsors.  The asking price for the Mayweather-McGregor title sponsorship is nearly double that of the Mayweather-Pacquiao fight, which was sold to Tecate for $5.6 million.

From Rafael’s article:

The sponsoring company would get its logo at the center of the ring at Las Vegas’ T-Mobile Arena, its branding on ring girls, on two of the ropes and in the two nonfighter corners of the ring. The deal also includes sponsorship of the first minute of every round on the broadcast and $500,000 in tickets.

Relative to other ad deals, Goodyear will pay the Cavaliers $7 million to $10 million in each of the next three seasons to have its 2½-inch-by-2½-inch logo patch on the team’s jerseys.

It is important to note that the title sponsorships are only for the neutral corners.  Mayweather and McGregor can each sell their corner for $2.5 million.  A fighter’s sponsor would get $250,000 in tickets as well as sponsorship on the broadcast corner cam.

Continue reading

Boxing / MMA / UFC

Mayweather Says Fight With Conor McGregor Is “Getting Very, Very Close”

Former professional boxer Floyd Mayweather Jr. and current UFC lightweight champion Conor McGregor have had ongoing discussions about a potential fight and rumors have started that the fight is almost agreed upon.  Mayweather told ESPN’s Stephen A. Smith that the fight was getting “very, very close” to happening but then posted the above Instagram post this afternoon.

According to ESPN’s Brett Okamoto:

Sources confirmed to ESPN that McGregor arrived in Las Vegas on Monday evening. Mayweather lives and trains in Las Vegas.

Nevada State Athletic Commission chairman Anthony Marnell confirmed to ESPN that the commission has been made aware of active negotiations between the two camps, but said the fight still faces several challenges.

Conor McGregor flew to Las Vegas and posted this Instagram photo shortly after.  Floyd Mayweather lives and trains in Las Vegas.  McGregor is currently trying to make amends with the Nevada State Athletic Commission after a press conference that ended with McGregor throwing energy drinks into an audience, targeting Nate Diaz.  Conor McGregor has been granted a boxing license in the state of California but needs a license to fight in Nevada to fight Floyd McGregor.

UFC President Dana White said that an agreement between McGregor and Mayweather is not close to happening and would have to go through him first.

I am in Las Vegas. Floyd has retired on my arrival.

A post shared by Conor McGregor Official (@thenotoriousmma) on

Continue reading


AdWeek Profiles UFC Before New York City Debut

The UFC will host their first event at Madison Square Garden in November.  Professional mixed martial arts was previously illegal in the state and was the last state to legalize the sport.  With Conor McGregor at the top of the fight card the debut event in New York City could set financial records for the company.  AdWeek, a news outlet that covers “media news, including print, technology, advertising, branding and television” wrote about the company and its growth over the last decade.

Continue reading


Jose Aldo Has Asked To Be Released From UFC Contract

Jose Aldo has asked to be released from his UFC contract after Conor McGregor was given a title shot for the lightweight title against Eddie Alvarez.  McGregor-Alvarez will take place at UFC 205 in the promotion’s first event in the state of New York.

Jose Aldo was knocked out by Conor McGregor at UFC 194 and has been demanding a rematch since.  Conor McGregor hasn’t fought in the 145-pound division since his win over Aldo, essentially putting the featherweight championship in limbo.

Continue reading