Ring Of Sports Marketing

Posts tagged Guillermo Rigondeaux

Boxing / Ratings

ESPN-Top Rank Partnership Showing Signs of Success

ESPN has been consistently losing subscribers on a monthly basis and with $24 billion wrapped up in television rights contracts for the next few years the worldwide leader needed a boost.  Fights like Vasyl Lomachenko’s win over Guillermo Rigondeaux that beat out UFC programming on FS1 in the younger demographics is exactly what the broadcast company needed.

TopRank boxing and ESPN are four months into their four year contract and ESPN is currently paying more for a single Monday Night Football game than they are for the entire partnership with Top Rank, according to Kevin Draper with the New York Times.

The Creative Arts Agency (CAA) is managing the sales for advertisers and sponsorships.  Creating revenue through advertisers and sponsors will be essential to make up for missing out on PPV revenue if the biggest fights and fighters are to remain on basic cable.

Ringside Analysis:

There are a few important takeaways from this article.  First, it seems that Top Rank has learned from the Premier Boxing Champions (PBC) mistake.  The PBC sought to buy air time on sports networks and sell the rights themselves, then after a few years sell the rights for the events back to the networks they had previously bought air time from.  However, those results have likely not come to fruition the way the PBC thought and the partnership between Top Rank and ESPN may be a better route to go.  Networks will promote much more often if they have some skin in the game.  One example that Draper points out is that NHL coverage on ESPN dropped after the network was no longer pay the rights fees to broadcast the league.

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Boxing / Ratings

Lomachenko-Rigondeaux Is Second Highest Ranked Boxing Match On Cable In 2017

Vasyl Lomachenko’s fight with Guillermo Rigondeaux set ratings records.  The fight drew 1.73 million viewers, making it the second most-watched fight of 2017.  Pacquiao-Horn, which took place in July of 2017 and averaged 2.8 million views but peaked at 4.4 million, remains the highest-rated boxing match on cable this year.

This boxing event went head-to-head with the UFC running an event on FS1 and Nielsen ratings indicate that the boxing event drew more viewers.  Brian Ortega’s win over Cub Swanson in the octagon earned 870,000 viewers.  The boxing event benefitted from the Heisman Trophy Ceremony preceding it, but Lomachenko-Rigondeaux actually drew more viewers than the ceremony.

From Awful Announcing:

Boosted by following the Heisman Trophy Presentation, the Dec. 9 edition of “Top Rank Boxing” featuring the marquee bout of Vasiliy Lomachenko vs. Guillermo Rigondeaux drew a combined 1.85 million viewers across ESPN and ESPN Deportes, ranking as the second most-watched boxing telecast on cable since 2012, behind only “Top Rank Boxing” (also on ESPN) from July 1, 2017 with Manny Pacquiao vs. Jeff Horn. Each of the four fight cards on Dec. 9 registered at least 1.63 million viewers: Vasiliy Lomachenko/Guillermo Rigondeaux (2.114 million), Shakur Stevenson/Oscar Mendoza (1.687 million), Chris Diaz/Bryant Cruz (1.647 million), Michael Conlan/Luis Fernando Molina (1.635 million). 

Ringside Analysis:

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