Ring Of Sports Marketing

Posts tagged nbc


NBCSN Partners With Professional Fighters League

NBC Sports Network has partnered with the World Series of Fighting (WSF) in 2012 resulting in mixed results and a lot of learning experiences.  According to John Ourand’s article with the Sports Business Journal the WSF was trying to “punch above it’s weight.”  Under new ownership, the WSF has been renamed to the Professional Fighters League (PFL).

What differentiates the PFL from other promotional companies like Bellator and the UFC is that the fights will be run like a league with schedules and a playoff at the end of the first year.

Facebook will be streaming all fights that are not picked up by NBCSN as well as having a pre and post-fight show.

Ringside Analysis:

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Algieri-Spence Jr PBC on NBC Fight Draws 1.24M Viewers

On Saturday night Errol Spence Jr fought former world champion Chris Algieri in the PBC on NBC event.  Viewers saw Spence Jr dominate the fight from the beginning to the fifth-round stoppage.

However, there was another decline in ratings to 1.24 million viewers.  For adults in the 18-49 year old demographic the program was rated at .3 and had 1 share.  

Ringside Analysis:

PBC on NBC Spence-Algieri occurred during a heavily saturated time in the sports calendar.  The MLB season is new, the UFC had an event, the NBA playoffs started, and the NHL playoffs are underway.  With such a saturated market splitting viewers it would be tough for a sport with no brand value to break through.  Spence Jr and Algieri are not well known to casual sports fans either.

Having said that, the ratings are disappointing.  These are the lowest ratings for the PBC on NBC thus far.  One would expect for the ratings to go up as more people get exposure to PBC events but the ratings show a downward trend.

Al Haymon is in this venture for the long haul.  I would keep in mind that at one point the UFC was $44M in the red with no signs of life before becoming one of the most valuable sports franchises in the world.