Ring Of Sports Marketing

Posts tagged showtime


Mayweather-McGregor Earns 4.3 Million PPV Buys in US

Showtime has announced that Mayweather-McGregor earned 4.3 million PPV buys in the US.  The network also stated that the fight generated $600 million in total revenue.

The 4.3 million figure is well below what Dana White has stated in the past, which means that the 6.5 million buys White references must be including international buys.

Mayweather-McGregor is second to Mayweather-Pacquiao with PPV buys, MayPac generated 4.6 million buys, and gate revenue, MayPac generated $72,198,500.  Mayweather’s fight with McGregor on August 26th generated $55,414,865.79 in sales.

Showtime exec Stephen Espinoza told ESPN:

“The pairing of Floyd Mayweather and Conor McGregor brought together two very significant and distinct global fan bases in one truly unprecedented event… The remarkable results are all the more impressive considering that the planning, marketing and execution took place across a span of just 72 days from the initial announcement to fight night. Together Showtime and Mayweather have now accounted for the three highest grossing pay-per-view events of all time.”

Ringside Analysis:

The primary goal of this fight was to make everyone involved a lot of money.  Mission accomplished.

The marketing for the event included a world press tour that got ugly at times, an All Access series that has always preceded Mayweather fights aired on Showtime, and plenty of commercials on sports networks.  What is unique about this boxing event is that the UFC also helped sell the event.

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Ratings / UFC

Stephen Espinoza and Showtime Show Interest In Partnering with the UFC

Showtime Sports Executive VP and GM says that he will be reaching out to the UFC about being broadcast partners.  The UFC’s broadcast agreement with FOX is coming to a close and if the network and the UFC cannot reach an agreement on a new broadcast deal then companies like CBS, Showtime, HBO, or NBC may bid high enough to be the main broadcaster in the future.

Dana White was critical of Showtime with how it handled Strikeforce but praised the network after the UFC and Showtime worked together on the Mayweather-McGregor fight.

Ringside Analysis:

Showtime and HBO use boxing to get subscribers.  The new subscribers who want to watch a fight hopefully end up finding a new favorite TV show or the movies that the network airs and eventually become full-time subscribers.  However, while Showtime and HBO pay the promoter for the rights to each fight, making for an easy revenue stream for the promoters, it limits the exposure of the fights and fighters.  Because people have to pay extra to watch a fight it is likely that most will opt to watch a basketball or baseball game on ESPN, a channel they already get, instead of paying a monthly fee for a new, premium channel.  Maybe Showtime will get the more popular fights on their network, but that would probably require a hefty price tag.  CBS would be a big player to help promote the UFC but access to the network may not be in the cards for this broadcast agreement.

Boxing / Ratings

Showtime Ratings Top HBO For Frampton-Santa Cruz Boxing Weekend

The Carl Frampton v Leo Santa Cruz rematch on Showtime beat HBO’s Boxing After Dark program on Saturday, January 28th.  Leo Santa Cruz’s majority devision win over Carl Frampton averaged 587,000 viewers compared to HBO’s fight featuring Miguel Berchelt stopping Francisco Vargas, which averaged 497,000 viewers.  It is also worth noting that Showtime has 30% fewer subscribers compared to HBO.

HBO,  typically the biggest and best broadcaster of boxing matches, has stiffer competition from CBS and Showtime.  From the LA Times:

HBO, confronting financial restraints, will respond with pay-per-views featuring Miguel Cotto vs. James Kirkland on Feb. 25, Gennady Golovkin vs. Daniel Jacobs on March 18, and Canelo Alvarez vs. Julio Cesar Chavez on May 6.

The networks’ competition is heated over the pursuit of U.S. television rights for the April 29 heavyweight title fight at London’s Wembley Stadium between International Boxing Federation champion Anthony Joshua and former long-reigning champion Wladimir Klitschko.

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Showtime sues Top Rank over Mayweather-Pacquiao related legal fees

Showtime sues Top Rank over Mayweather-Pacquiao related legal fees