Can confirm Fox initial offer for UFC rights in the $200M range, as first reported by @Ourand_SBJ.
UFC sale document said rights were worth as much as $450M. Don't believe WME/IMG ever thought that was realistic.
— Darren Rovell (@darrenrovell) November 27, 2017
Negotiations for the UFC media rights are underway and the first offer from FOX is well below what WME-IMG valued them at. WME-IMG CEO Ari Emanuel was one of the key negotiators between FOX and UFC for the first media rights deal so he had a good idea going into this next negotiation window what the right value for the rights in 2018 should be. However, the live sports media rights market has been cooling over the last few years as subscriptions to ESPN have decreased and people are regularly cutting the cord on their TV and going with streaming-only options.
The current agreement runs through 2018 and more offers will come in but the UFC will also be competing against other live sports options, like the WWE, which has good ratings and some overlap in demographics. Companies like Amazon have also become a bigger player in live sports. Amazon has media rights to the NFL and Jeff Bezos direction with the company is pointing towards creating new, exclusive streaming content that people will pay for, therefore becoming Amazon Prime members.
At the start of 2017 the media fees paid to the UFC will be $160 million, after being $115 million a year when the deal first began in 2011.
The media rights could also be for a digital only platform that Dana White has brought up recently.