Ring Of Sports Marketing


UFC 197 Featuring Jon Jones vs. Ovince Saint Preux Earns 375,000-450,000 PPV Buys

Industry sources have said that the PPV program featuring Jon Jones return to the octagon against Ovince Saint Preux to garnered 375,000-450,000 PPV buys.  The UFC, a private company, has no obligation to report the numbers and they most likely never will.

Jon Jones was originally scheduled to fight Daniel Cormier in a rematch.  Jones was away from MMA for 17 months.  Cormier was injured before the fight and was replaced by Saint Preux on short notice.

Conor McGregor, Ronda Rousey, and Jon Jones are considered to be the top PPV draws for the company.

Ringside Analysis:

These PPV numbers illustrate how much popular Rousey and McGregor are compared to everyone else.  McGregor and Rousey create nearly, or exceed, 1 million buys.

The down PPV numbers for a top attraction is most likely a result of Cormier being injured and Ovince Saint Preux stepping in.  It is likely that most casual sports fans do not know who Saint Preux is, thus reducing the likelihood that they will pay money for a program.

Jon Jones will fight Daniel Cormier as the main event at UFC 200.  UFC 200 has been a program that is constantly being saved from injuries and key fighters losing.  The UFC must be really banking on 200 getting more than 1 million PPV buys given the significance of the number.  UFC 100 received 1.6 million PPV buys and is still the most successful PPV program the UFC has put out.

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