Ring Of Sports Marketing

Ratings / UFC

UFC 202 Diaz-McGregor 2 Set To Break UFC PPV Record

UFC 202, featuring the rematch between Nate Diaz and Conor McGregor, looks to have broken the previous UFC PPV record with a buy number of 1.65 million.  That number would make it the best-selling non-boxing PPV in the history of combat sports.

The orders direct from the UFC and from DirectTV are also looking to be record numbers.  The UFC doesn’t officially release PPV numbers so there may be some variance in what the actual return was but it is more likely than not that UFC 202 broke the record.

UFC 100, featuring Brock Lesnar against Frank Mir, and UFC 196, featuring the first fight between Conor McGregor and Nate Diaz, held the previous PPV records with 1.6 million buys.

Conor McGregor made $3 million and Nate Diaz made $2 million for fighting in the main event.

Ringside Analysis:

Conor McGregor has now produced PPV numbers of 1.2 million buys, 1.6 million buys, and 1.65 million buys in his last three fights.  He is showing that he is earning his huge payday from the UFC in the marketing promotions leading up to the fight and delivering on the balance sheet.

The record buys are also a good reflection of Nate Diaz’s popularity.  Nate Diaz has long been called a “free TV” fighter by Dana White and not a “needle-mover.”  These most recent results show that he is a PPV draw and should be paid like one.

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