Ring Of Sports Marketing


Women’s P4P Champ the Most Mainstream Fighter?

On the heels of Holly Holm’s upset victory, one of the biggest in the history of sports, Holm has been making the rounds on all the primetime and mainstream television shows that have hosted Ronda Rousey in the past.  Holm is now known as the woman who beat the unbeatable Ronda Rousey.

Rousey’s meteoric rise appears to have paved the way for other women’s MMA fighters to make it into the mainstream.  Female fighters seem to be much more TV friendly than their male counterparts.

Largely, the easiest way to getting into the mainstream is getting mothers to like your sport.  Male MMA fighters might come off as too edgy or signal violence.  The women might be the best Trojan Horse to introduce the sport to mothers who will then allow, and maybe even encourage, their kids to participate in MMA.

(via Holly Holm on LIVE with Kelly and Michael – YouTube)

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