Ring Of Sports Marketing


Yesterday the UFC “Took Over” Good Morning America

The UFC was the center of attention from 7 am to 9 am on ABC’s morning show “Good Morning America.”  On the program the UFC announced that Jon Jones will fight Daniel Cormier at UFC 200.

From the UFC press release:

The biggest stars of the UFC from yesterday and today will appear on ABC’s popular morning show from 7-9 a.m.

UFC Hall of Famer Chuck Liddell, No. 1-ranked pound-for-pound fighter Jon Jones, bantamweight champion Miesha Tate, strawweight and current Dancing With the Stars participant Paige VanZant, UFC President Dana White and more will join “GMA” throughout the morning.

Ringside Analysis:

The true test of the UFC turning mainstream was not being on ESPN regularly.  The test was the UFC making morning shows and weekend network shows that were not centered on sports.  Michael Strahan taking over for Regis Philbin on the now named show “LIVE with Kelly and Michael” was a testament to how strong the NFL is the American population’s mind.

Fighters such as Holly Holm and Ronda Rousey had previously made appearances on prominent morning shows.

Leave A Comment